The Drop
The Jordan 1 Low "New Beginnings" (553558-166) arrived as part of the 2020 New Beginnings pack, one of the most hyped Jordan releases in recent memory. While the High from that pack commanded insane prices, this Low delivered the same Sail/Varsity Red/Black blocking in a more wearable silhouette—white leather base, understated Nike Air branding, and that iconic Chicago-adjacent color story without the Chicago tax. It's a cleaner take on heritage, and casual wearers ate it up.
Resell Verdict
Fair market sits around $100, with recent asks ranging from $50 to $248 depending on size and condition. With 66 weekly orders, there's steady demand but zero hype inflation—this is a volume play, not a flex. Prices have largely stabilized; you're not making rent flipping these, but clean pairs move reliably for modest profit. Best for quick turnovers or filling out inventory.
Fake Tells
- ▸Tongue tag stitching: Reps often show uneven spacing or thicker thread on the Jumpman logo
- ▸Leather texture: Fakes tend to use plasticky, overly glossy material instead of the OG's buttery Sail finish
- ▸Box label alignment: Check SKU printing—fakes commonly misalign the barcode or use wrong font weight
Who It's For
Perfect for resellers chasing consistent flips over home runs, and buyers wanting Chicago vibes without the $500+ commitment. Ideal daily beater or summer rotation staple.
Sizing & Fit
Jordan 1 Lows run true to size for most, though wide-footers might want to go up half.
