The Drop
The Jordan 1 Mid SE "Cheeseburger" (IB7403-224) is pure McDonald's nostalgia wrapped in leather—a tongue-in-cheek collab that pairs sesame-bun tans, pickle greens, and mustard yellows across a mid-cut silhouette. Jordan Brand's food-themed releases always spark debate, but this one leans into the absurdity with cheese-wrapper textures and burger-graphic insoles. It's novelty done right, no cap.
Resell Verdict
Fair resell sits around $143, with asks bouncing between $84 and $324 depending on size and seller desperation. 45 weekly orders signal steady (not explosive) demand—this isn't a grail flip, but it moves. Hype peaked at drop; now it's stable collector territory. Expect modest gains if you sit on deadstock pairs, but don't expect Dunk Low hype. Solid hold for novelty hunters, meh for quick flips.
Fake Tells
- ▸Tongue tag: reps often butcher the Jumpman embroidery—look for clean stitching and correct font weight
- ▸Midsole paint: fakes use cheaper paint that cracks or yellows unevenly; retails age gracefully
- ▸Insole graphics: burger print should be sharp and vibrant, not faded or misaligned
Who It's For
Sneakerheads who collect quirky Jordan 1s and anyone who rocks statement kicks to cookouts or streetwear meetups. This is conversation-starter energy, nicht everyday beater material.
Sizing & Fit
Jordan 1 Mids run true to size for most, though wide-footers might want a half-size up for all-day comfort.
