The Drop
The Jordan 4 Retro White Cement returns in 2025, continuing the legendary lineage of Tinker Hatfield's 1989 original. This colorway – white leather upper, cement grey speckles on the midsole and wings, hits of black on the laces and midsole – has always been der iconic 4, the blueprint every OG head points to. Nike's been cycling this one every few years, and each reissue sells out instantly, no matter how many pairs they flood the market with.
Resell Verdict
Fair market value sits around $262, with asks ranging from $176 to $482 depending on size and seller desperation. With 1,800+ weekly orders, this is a volume mover, not a moon-shot flip. Resell's stable but not explosive – expect modest margins unless you're sitting on GS or oversized pairs. It's a proven commodity, the kind of shoe that always finds a buyer, just don't expect 2× retail overnight.
Fake Tells
- ▸Jumpman logo placement on tongue and heel – reps often misalign or use incorrect font weight
- ▸Cement speckle density on midsole – fakes typically overdo or underdo the speckling pattern
- ▸Tongue netting texture and thickness – budget batches use flimsy mesh that feels papery
Who It's For
Casual collectors chasing grails they missed in '16 or '99, plus resellers banking on steady rotation profits. Perfect for someone who wants the OG silhouette without hunting down vintage pairs or paying vintage prices.
Sizing & Fit
True to size for most, though Jordan 4s are known to feel snug in the toebox if you've got wide feet – half-size up if you're between sizes.
