The Drop
The Puma LaMelo Ball LaFrancé Amour Untouchable dropped as part of Melo's signature line with Puma, blending his über-playful aesthetic with premium materials and bold branding. This "Amour Untouchable" colorway leans into romantic detailing—expect rich textures, statement embroidery, and that signature LaFrancé branding that splits the difference between court-ready and lifestyle flex. It's Melo doing what he does best: making basketball shoes that don't look like basketball shoes.
Resell Verdict
Currently trading around $187, with asks ranging from $79 to $296 depending on size and condition. The 51 weekly orders suggest decent liquidity, but not crazy hype—this is a stable flip, not a moonshot. Melo's Puma line tends to hold value better than expected thanks to his global fanbase and limited production runs, but you're not doubling your money here. Best play: cop on sale, hold for 6-12 months, or flip regionally where Melo's stock is hotter (DACH sneakerheads sleep on him a bit). Resell trajectory is stable with slight upside if colorway becomes a grail in the LaFrancé series.
Fake Tells
- ▸Midsole foam texture: Reps often get the cushioning density wrong—should feel plush, not stiff or overly squishy
- ▸LaFrancé embroidery: Stitching on fakes tends to be uneven or use cheaper thread that frays quickly
- ▸Insole branding: Check the MB logo clarity and glue edges—bootleggers rush this detail
Who It's For
Perfect for the Melo stan who wants wearable art or the fashion-forward player mixing court performance with streetwear edge. Best rocked with cropped pants to show off the silhouette—these aren't meant to hide under baggy denim.
Sizing & Fit
Commonly reported as TTS, though some wearers with wider feet size up half for all-day comfort.
